On Page Factors (Lesson - 2)

Google Bomb:

The terms Google bomb and Google washing refer to practices, such as creating large numbers of links that cause a web page to have a high ranking for searches on unrelated or off topic keyword phrases, often for comical or satirical purposes. In contrast, search engine optimization is the practice of improving the search engine listings of web pages for relevant search terms.

Keyword Stuffing:  

Keyword stuffing is when someone attempts to manipulate their position in the search results by concentrating relevant keywords. Search engines can tell when keywords are abnormally distributed throughout the text or in a website’s meta tags. If the same keywords follow one another too closely, the search engine will downgrade the website and it will then appear lower down in search results.

 Queries:

The total number of search queries that returned pages from your site over the given period.

Query list:

Specific user queries for which your site appeared in search results. Webmaster Tools shows data for the top 2,000 queries that returned your site at least once or twice in search results in the selected period. This list reflects any filters you’ve set (for example, a search query for [flowers] on google.ca is counted separately from a query for [flowers] on google.com).