tag:blogger.com,1999:blog-11864226988622571752024-02-20T20:32:25.353-08:00SEO InformationAsheeshhttp://www.blogger.com/profile/02681747214291385868noreply@blogger.comBlogger24125tag:blogger.com,1999:blog-1186422698862257175.post-7807669316045171762015-12-15T04:47:00.001-08:002015-12-15T05:01:33.128-08:00Attractive Social Media Icons - 2<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "verdana" , sans-serif;">In this post you can find out the best <b><a href="http://goforseoinfo.blogspot.com/2015/08/attractive-social-media-icons.html" target="_blank">social media icons</a></b>. You have to just copy it and re size it according to your requirements. After that use it wherever you wish to use these. Follow my next post to get some more amazing <b><a href="http://goforseoinfo.blogspot.com/p/smo.html" target="_blank">social media</a></b> icons.</span></div>
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Asheeshhttp://www.blogger.com/profile/02681747214291385868noreply@blogger.com0tag:blogger.com,1999:blog-1186422698862257175.post-28998162625619297342015-10-16T00:48:00.000-07:002015-10-16T00:48:14.424-07:00Google Launches HTTPS Support for Blogspot<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Verdana, sans-serif;">Over the year we are using <a href="https://www.blogger.com/" target="_blank">Blogger</a> platform to present our ideas and it is the most important tool for blogger. Google has made its Search, Gmail, Drive, and many other products having encrypted connections by default but <a href="https://www.blogger.com/" target="_blank">Blogger</a> has not got this support.</span></div>
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<span style="font-family: Verdana, sans-serif;">Now Google has launched HTTPS support to its <b><a href="http://goforseoinfo.blogspot.com/" target="_blank">blogging</a> </b>platform. In a new release Google has announce it. Here are the words from Google Blog:</span></div>
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<span style="font-family: Verdana, sans-serif;">"In this same vein, today we're expanding on the HTTPS Everywhere mission and beginning an initial rollout of HTTPS support for Blogspot. HTTPS is a cornerstone of internet security as it provides several important benefits: it makes it harder for bad actors to steal information or track the activities of blog authors and visitors, it helps check that visitors open the correct website and aren’t being redirected to a malicious location, and it helps detect if a bad actor tries to change any data sent from Blogger to a blog visitor. "</span></div>
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<span style="font-family: Verdana, sans-serif;">Once enabled, your blog will become accessible over both HTTP and HTTPS connections. Blogspot authors should be aware that if they choose to encrypt at this time, some of the current functionality of their blog may not work over HTTPS. This can be a result of template, gadgets, and blog post content, and is often caused by mixed content errors, some of which may be fixable by the author themselves. </span></div>
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<span style="font-family: Verdana, sans-serif;">We’ll also be moving some of our own blogs over to HTTPS gradually, beginning with the Official Google Blog and the Google Online Security Blog. </span></div>
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<span style="font-family: Verdana, sans-serif;">For the Blogspot authors who try this out - we’re interested to hear your feedback while we continue to improve this feature and its capabilities! For more information, visit our Help Center. </span></div>
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<span style="font-family: Verdana, sans-serif;"><b>Source: </b></span><span style="text-align: left;"><span style="font-family: Verdana, sans-serif;"><b><a href="http://buzz.blogger.com/2015/09/https-support-coming-to-blogspot.html">http://buzz.blogger.com/2015/09/https-support-coming-to-blogspot.html</a></b></span></span></div>
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Asheeshhttp://www.blogger.com/profile/02681747214291385868noreply@blogger.com0tag:blogger.com,1999:blog-1186422698862257175.post-47404260660040578772015-09-28T05:57:00.004-07:002015-09-28T05:58:43.761-07:00Don't Expect to Increase Your Google Toolbar PageRank<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpwrhUv8cJZCqky8ZXup95Zy58RHVYkK-jDZEkxJ0CJ-mT8cBXhnn8R-tMT9W_2I2CstasG9ntAkK0xhe7LLVm0fg4K0RYdKUXKaRyo4i_j3WOTGDyPndCuoxhsibEkEYzgDdT3OSXlcs/s1600/google-algorithm-fade-ss-1920-800x450.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpwrhUv8cJZCqky8ZXup95Zy58RHVYkK-jDZEkxJ0CJ-mT8cBXhnn8R-tMT9W_2I2CstasG9ntAkK0xhe7LLVm0fg4K0RYdKUXKaRyo4i_j3WOTGDyPndCuoxhsibEkEYzgDdT3OSXlcs/s640/google-algorithm-fade-ss-1920-800x450.jpg" width="640" /></a></div>
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<span style="font-family: Verdana, sans-serif;">In October 2013, Google head of search spam Matt Cutts implied we would likely not see another Google Toolbar PageRank update before the year end. Well, by accident, Google updated Toolbar PageRank in December 2013. Since then, we have had no Toolbar PageRank updates.</span></div>
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<span style="font-family: Verdana, sans-serif;">Google’s John Mueller said in a <b><a href="http://goforseoinfo.blogspot.com/p/google-webmaster.html">Google Webmaster</a></b> Hangout video that there will probably not be another Toolbar PageRank update ever. John said:</span></div>
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<span style="font-family: Verdana, sans-serif;">We will probably not going to be updating it [<b>PageRank</b>] going forward, at least in the Toolbar PageRank.</span></div>
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<span style="font-family: Verdana, sans-serif;">He said this at the 20:30 mark in the video. Here is an embed of the video if you want to hear it yourself:</span><br />
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<span style="font-family: Verdana, sans-serif;"><b>Source: </b></span><span style="text-align: left;"><span style="font-family: Verdana, sans-serif;"><a href="http://searchengineland.com/google-toolbar-pagerank-finally-officially-dead-205277">http://searchengineland.com/google-toolbar-pagerank-finally-officially-dead-205277</a></span></span></div>
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Asheeshhttp://www.blogger.com/profile/02681747214291385868noreply@blogger.com0tag:blogger.com,1999:blog-1186422698862257175.post-32126024017855048942015-09-03T22:00:00.001-07:002015-09-03T22:00:12.835-07:00Google Changed its Logo - A Turning Point in Company's History<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Verdana, sans-serif;">Many could argue that the <b><a href="https://www.google.com/">Google</a></b> logo changes everyday, and partly that is true, but the main icon hasn't changed all that much since 1999. However, that is all about to change...</span></div>
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<span style="font-family: Verdana, sans-serif;">The Google logo is one of the most recognizable in the world, albeit the logo might not have changed a lot in recent years but the expansion in Google products and services certainly has been noticeable. Now, the world's most used online search browser has changed its logo significantly, in order to fit in with Google's other features. </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIhqI5tUhAceWrrkl7YHm-OWwuGfQTueIHYORaQa3KweXnhnyL888mGYrwLKLDCCkuG5OBHSKyscCX6-0iSXmYGqoxzJ19l7k1lvdiUEqshCIv7oAU33eXJdWoSokuvYH8nNJEWIkqrVI/s1600/3050613-inline-i-6-googles-new-logo-copy-640x393.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIhqI5tUhAceWrrkl7YHm-OWwuGfQTueIHYORaQa3KweXnhnyL888mGYrwLKLDCCkuG5OBHSKyscCX6-0iSXmYGqoxzJ19l7k1lvdiUEqshCIv7oAU33eXJdWoSokuvYH8nNJEWIkqrVI/s1600/3050613-inline-i-6-googles-new-logo-copy-640x393.png" /></a></div>
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<span style="font-family: Verdana, sans-serif;">Google has released an official statement on their <b><a href="http://googleblog.blogspot.com/">official blog</a></b>, presenting the ideas that have brought about their recent change of branding. </span></div>
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<span style="font-family: Verdana, sans-serif;">The statement reads: "Google has changed a lot over the past 17 years—from the range of our products to the evolution of their look and feel. And today we’re changing things up once again:</span></div>
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<span style="font-family: Verdana, sans-serif;">"So why are we doing this now? Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!"</span></div>
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<span style="font-family: Verdana, sans-serif;"><b>Source:</b> <a href="http://www.gamezone.com/news/here-s-why-google-changed-its-logo-3424344">http://www.gamezone.com/news/here-s-why-google-changed-its-logo-3424344</a></span></div>
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Asheeshhttp://www.blogger.com/profile/02681747214291385868noreply@blogger.com1tag:blogger.com,1999:blog-1186422698862257175.post-35280545651887884062015-08-25T00:57:00.000-07:002015-08-25T00:57:28.676-07:00Attractive Social Media Icons<div dir="ltr" style="text-align: left;" trbidi="on">
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Asheeshhttp://www.blogger.com/profile/02681747214291385868noreply@blogger.com1tag:blogger.com,1999:blog-1186422698862257175.post-75454906489640099472015-07-24T06:07:00.000-07:002015-07-24T06:07:12.852-07:00Google Panda 4.2 Released - Slowly Rolling Out <div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCleL-TEooiXytCF-gEfUbbmHcPFUtdgdZwRFHhIHWXwmVsxyhFJy3zAyqnjUTp75dRUE4gAHwlRu-Y0prBZFttZx7RVnX4x8UBcES8a7zFBK7XSpqa_lBBF1TKi8M8qZ6FnTfmCWtdhk/s1600/google-panda-cop1-fade-ss-1920-800x450.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCleL-TEooiXytCF-gEfUbbmHcPFUtdgdZwRFHhIHWXwmVsxyhFJy3zAyqnjUTp75dRUE4gAHwlRu-Y0prBZFttZx7RVnX4x8UBcES8a7zFBK7XSpqa_lBBF1TKi8M8qZ6FnTfmCWtdhk/s640/google-panda-cop1-fade-ss-1920-800x450.jpg" width="640" /></a></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
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<span style="font-family: Verdana, sans-serif;">Google has released Panda 4.2 after being without a Google Panda refresh for about 10 months.</span></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;">The most interesting thing about this Panda refresh was that virtually no one noticed. Really, no one.</span></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;">Panda refresh began this weekend, around Saturday and is rolling out incredibly slowly. It can take up months to fully roll out and even on a site by site basis, not all of your pages may pick up on the roll out for months. This does not mean the algorithm is page-by-page basis, it is a site-wide algorithm.</span></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;">Google wouldn't tell why it was going to be such a slow roll out, but they didn't want to say much about it.</span></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;">One point to add, even though it is rolling out slowly, making changes to your site now, won't make a difference with Panda 4.2. Of course, it may help when Google pushes Panda 4.3, whenever that might be.</span></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;">That being said, I can say for sure, that this site does seem to see an uptick in Google organic traffic since this weekend. Yes, this site was hit by the Panda 4.1 update on September 25, 2014. But now, it seems that there is a significant recovery happening since 4.2 released this weekend.</span></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
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<span style="font-family: Verdana, sans-serif;"><b>Source: </b></span><span style="text-align: left;"><span style="font-family: Verdana, sans-serif;"><a href="https://www.seroundtable.com/google-panda-42-release-20640.html">https://www.seroundtable.com/google-panda-42-release-20640.html</a></span></span></div>
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Asheeshhttp://www.blogger.com/profile/02681747214291385868noreply@blogger.com0tag:blogger.com,1999:blog-1186422698862257175.post-14214998485528277652015-07-21T05:39:00.000-07:002015-07-21T05:39:41.644-07:00Penguin Refresh Months Away From Happening<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhj8ORJ2ZHyk1UyrnEEi_GGKOVoiIfzhbXTrICLW6XyjA6DHRbXrV66PPbOXsmibs59zQaK5pTgE9B6PQAJhIEJcZprWDH6s4ngaPBGJxhKEaGOLFM_2H2yyMRGsmao7WL1OK1BxujysoA/s1600/google-penguin-yellow2-fade-ss-1920-800x450.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhj8ORJ2ZHyk1UyrnEEi_GGKOVoiIfzhbXTrICLW6XyjA6DHRbXrV66PPbOXsmibs59zQaK5pTgE9B6PQAJhIEJcZprWDH6s4ngaPBGJxhKEaGOLFM_2H2yyMRGsmao7WL1OK1BxujysoA/s640/google-penguin-yellow2-fade-ss-1920-800x450.jpg" width="640" /></a></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;">Gary Illyes from Google’s Webmaster Trends Analyst team said over the weekend on Twitter that the Google Penguin refresh won’t be happening for some time.</span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;">Gary Illyes said the Penguin update/refresh is “months away.”</span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;">This is not completely shocking, Gary told us that Penguin currently runs slowly but they are working on making it run faster. Back then, Illyes said this this kind of change is months away and that is what Google has been working towards.</span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;">Google is working towards making Penguin run in real-time, with continuously fresh link data and an algorithm that runs in real time.</span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;">But again, to get there, Gary Illyes from Google said, would take months and he just reiterated that in Twitter this weekend.</span></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;">Here are dates of all Penguin releases:</span></div>
<div style="text-align: justify;">
</div>
<ul>
<li><span style="font-family: Verdana, sans-serif;">Penguin 1.0 on April 24, 2012 (impacting ~3.1% of queries)</span></li>
<li><span style="font-family: Verdana, sans-serif;">Penguin 1.1 on May 26, 2012 (impacting less than 0.1%)</span></li>
<li><span style="font-family: Verdana, sans-serif;">Penguin 1.2 on October 5, 2012 (impacting ~0.3% of queries)</span></li>
<li><span style="font-family: Verdana, sans-serif;">Penguin 2.0 on May 22, 2013 (impacting 2.3% of queries)</span></li>
<li><span style="font-family: Verdana, sans-serif;">Penguin 2.1 on Oct. 4, 2013 (impacting around 1% of queries)</span></li>
<li><span style="font-family: Verdana, sans-serif;">Penguin 3.0 on October 17, 2014 (impacting around 1% of queries)</span></li>
</ul>
<br />
<div style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;">Will it be another year until we see a Penguin refresh? It is totally feasible at this rate.</span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;"><b>Source:</b> <a href="http://searchengineland.com/google-says-penguin-refresh-months-away-from-happening-225059">http://searchengineland.com/google-says-penguin-refresh-months-away-from-happening-225059</a></span></div>
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Asheeshhttp://www.blogger.com/profile/02681747214291385868noreply@blogger.com0tag:blogger.com,1999:blog-1186422698862257175.post-28780155759776882532015-07-16T07:04:00.003-07:002015-07-16T07:04:32.662-07:00Yahoo shut down its Maps<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Verdana, sans-serif;">Yahoo has shut down its map services in late June.</span></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;">In Yahoo’s latest product report, we find some older Apple products are not being supported for various products. Yahoo Mail on iOS 4 or earlier (seriously) will no longer be supported, and Macs running OS X 10.8 Mountain Lion or earlier will no longer be able to sync Yahoo contacts.</span></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;">In addition to that, Yahoo is shuttering Maps in June, but sites like Flickr will continue to support Yahoo Maps.</span></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;">In Spain, Yahoo Movies is closing. Yahoo Music will be discontinued in France and Canada, while Yahoo TV will cease to exist in the UK, France, Germany, Spain, Italy and Canada. Yahoo Autos is shutting down in France, UK, Germany, Spain and Italy.</span></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
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<span style="font-family: Verdana, sans-serif;">For developers, Yahoo is ending support for the GeoPlanet and PlaceSpotter APIs, and Pipes (a data migration tool) is also shutting down.</span></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
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<span style="font-family: Verdana, sans-serif;">Don’t feel bad — we’d never heard of most of those things, either.</span></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
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<span style="font-family: Verdana, sans-serif;"><b>Read More: </b></span><span style="text-align: left;"><span style="font-family: Verdana, sans-serif;"><a href="http://thenextweb.com/insider/2015/06/04/yahoo-is-shutting-down-maps-pipes-and-a-bunch-of-services-youve-probably-never-heard-of/">http://thenextweb.com/insider/2015/06/04/yahoo-is-shutting-down-maps-pipes-and-a-bunch-of-services-youve-probably-never-heard-of/</a></span></span></div>
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Asheeshhttp://www.blogger.com/profile/02681747214291385868noreply@blogger.com0tag:blogger.com,1999:blog-1186422698862257175.post-27038682291371688652015-07-01T06:48:00.000-07:002015-07-01T06:48:23.884-07:00Top 5 Black Hat Search Optimisation Techniques<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuT1i53TPT6BGurXEHnKzbmAZDngNOi5h8wktWGvAE_Dmm3WEC7MO1nLs0vN4IKqaG_mOKvxCh2dPNMcLVYOf-FtiQrM86JbkCU3GjXjZaDZBa_dTXLpqgg9cGg1S9XUG05dYQGzm1kRM/s1600/Black-Hat-SEO-Techniques.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuT1i53TPT6BGurXEHnKzbmAZDngNOi5h8wktWGvAE_Dmm3WEC7MO1nLs0vN4IKqaG_mOKvxCh2dPNMcLVYOf-FtiQrM86JbkCU3GjXjZaDZBa_dTXLpqgg9cGg1S9XUG05dYQGzm1kRM/s1600/Black-Hat-SEO-Techniques.jpg" /></a></div>
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<span style="font-family: Verdana, sans-serif;"><b>1. Hidden Content</b></span></div>
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<span style="font-family: Verdana, sans-serif;">Top of our list of black hat SEO techniques is hidden content. Hidden content comes in many guises but the basic principle is that within the code for the site there will be content stuffed with keywords, this content will not be visible to the end user of the site.</span></div>
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<span style="font-family: Verdana, sans-serif;">One way of doing this is by using comment tags.</span></div>
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<span style="font-family: Verdana, sans-serif;">Comment tags look like this;</span></div>
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<span style="font-family: Verdana, sans-serif;"><!– Comment Tag –></span></div>
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<span style="font-family: Verdana, sans-serif;">The real purpose of comment tags is for developers to add in useful reminders within their code explaining what that piece of code does.</span></div>
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<span style="font-family: Verdana, sans-serif;">Here’s an example of the comment tag being used correctly,</span></div>
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<span style="font-family: Verdana, sans-serif;"><!– Start of the Main Content –></span></div>
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<span style="font-family: Verdana, sans-serif;">Here’s an example of a comment tag being used incorrectly in a bid to promote a hypothetical page targeting search engine optimisation,</span></div>
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<span style="font-family: Verdana, sans-serif;"><!—Search engine optimisation, SEO, professional search engine optimisation company, spamming search engines –-></span></div>
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<span style="font-family: Verdana, sans-serif;">Another popular way of hiding content is the use of the <noscript> tag. The <noscript> tag should be used to inform a user that a script is being used but their browser either doesn’t support the script</span></div>
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<span style="font-family: Verdana, sans-serif;">language used or they have that function turned off.</span></div>
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<span style="font-family: Verdana, sans-serif;">Here’s an example of the <noscript> tag being used correctly,</span></div>
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<span style="font-family: Verdana, sans-serif;">&ltscript type=”text/javascript”></span></div>
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<span style="font-family: Verdana, sans-serif;"><!– document.write(“Hello World!”) //–></span></div>
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<span style="font-family: Verdana, sans-serif;"><noscript>Your browser does not support JavaScript!</noscript></span></div>
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<span style="font-family: Verdana, sans-serif;">Here’s an example of the <noscript> tag being used as a black hat SEO technique again in a bid to promote a hypothetical page but this time targeting car hire,</span></div>
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<span style="font-family: Verdana, sans-serif;"><noscript></span></div>
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<span style="font-family: Verdana, sans-serif;">Imaginary Car Hire Firm do Car Hire which is very affordable so if you want to hire a car call our car hire firm because we are the best car hire firm in the world</span></div>
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<span style="font-family: Verdana, sans-serif;"></noscript></span></div>
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<span style="font-family: Verdana, sans-serif;">Other HMTL tags misused in similar ways include the <noframes> tag and hidden inputs in forms.</span></div>
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<span style="font-family: Verdana, sans-serif;">Content can also be hidden from the end user by using CSS, excessively small text and coloured text on the same coloured background.</span></div>
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<span style="font-family: Verdana, sans-serif;">All of these techniques are frowned upon by search engines and if detected can mean your website will be penalised or even banned. To the untrained eye it can be very difficult to spot the use of some of these techniques which is why we offer a free website MOT test at PushON.</span></div>
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<span style="font-family: Verdana, sans-serif;"><b>2. Meta Keyword Stuffing</b></span></div>
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<span style="font-family: Verdana, sans-serif;">There are two Meta tags that are generally used to inform search engines of the content on the page. They reside between the <head> tag of a page and when used incorrectly they can alert a search engine that a site is using spam techniques in an attempt to improve its ranking.</span></div>
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<span style="font-family: Verdana, sans-serif;">Meta Description</span></div>
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<span style="font-family: Verdana, sans-serif;">The meta description should be used to describe the content of your page honestly and concisely and be 1 or 2 sentences, 3 at most.</span></div>
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<span style="font-family: Verdana, sans-serif;">Here’s an example of the meta description being used in the correct manner,</span></div>
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<span style="font-family: Verdana, sans-serif;"><meta name=”description” content=”PushON are an Online Marketing agency providing a full range of digital marketing services throughout Greater Manchester and the North West UK. If you need Search Engine marketing (SEM), Search Engine Optimisation (SEO) or Pay per Click (PPC), we can help you. Contact us now.” /></span></div>
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<span style="font-family: Verdana, sans-serif;">Here’s an example of the meta description tag being used incorrectly for a page promoting a restaurant called “MadeUp”,</span></div>
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<span style="font-family: Verdana, sans-serif;"><meta name=”description” content=”MadeUp restaurant website is the best MadeUp restaurant website, our restaurant is better than any restaurant,great restaurant,best food restaurant,visit our restaurant” /></span></div>
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<span style="font-family: Verdana, sans-serif;"><b>3. Meta Keywords</b></span></div>
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<span style="font-family: Verdana, sans-serif;">Meta Keywords should be a short list of words that inform of the main focus of the page. Meta keywords have been so misused in the past that there are few if any search engines that take any heed of them.</span></div>
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<span style="font-family: Verdana, sans-serif;">Here’s an example of the meta keywords being used in the correct manner,</span></div>
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<span style="font-family: Verdana, sans-serif;"><meta name=”Keywords” content=”Online marketing, digital marketing, search marketing, search engine marketing, e-mail marketing, SEO” /></span></div>
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<span style="font-family: Verdana, sans-serif;">Here’s an example of the meta keywords tag being used incorrectly for a page promoting a restaurant called “MadeUp”,</span></div>
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<span style="font-family: Verdana, sans-serif;"><meta name=”keywords” content=”Restaurant,restaurants,food,feed,take away food,fast food,junk food,eat,eating out,dinner,dining,meal,eating,MadeUp,steak and chips,chicken and chips,pie and chips,pudding,desert,big restaurant,small restaurant,best restaurant,great restaurant, exclusive restaurant,cocktails,wine,drink,pizza,sandwhiches”></span></div>
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<span style="font-family: Verdana, sans-serif;"><b>4. Doorway or Gateway Pages</b></span></div>
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<span style="font-family: Verdana, sans-serif;">Doorway or Gateway pages are pages designed for search engines and not for the end user. They are basically fake pages that are stuffed with content and highly optimised for 1 or 2 keywords that link to a target or landing page. The end user never sees these pages because they are automatically redirected to the target page.</span></div>
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<span style="font-family: Verdana, sans-serif;">Off-the-shelf SEO software often encourages the use of gateway pages as do SEO firms that don’t know what they’re talking about. Search engine spiders are being enhanced continually to detect these pages and will get ignored or worse still, flag your site up as being spam and ban you all together.</span></div>
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<span style="font-family: Verdana, sans-serif;"><b>5. Link Farming</b></span></div>
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<span style="font-family: Verdana, sans-serif;">In the real world if you were to build your house in a bad neighbour hood then your house would be affected by its surroundings. The same is true of the virtual world. Link farms or free for all (FFA) pages have no other purposes than to list links of unrelated websites. They won’t provide you with any traffic and you run the risk of having your site banned for participating. Don’t participate in link farming.</span></div>
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<span style="font-family: Verdana, sans-serif;"><b>Source: </b></span><span style="text-align: left;"><span style="font-family: Verdana, sans-serif;"><b><a href="http://www.pushon.co.uk/blog/top-5-white-hat-and-black-hat-search-optimisation-techniques/">http://www.pushon.co.uk/blog/top-5-white-hat-and-black-hat-search-optimisation-techniques/</a></b></span></span></div>
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Asheeshhttp://www.blogger.com/profile/02681747214291385868noreply@blogger.com0tag:blogger.com,1999:blog-1186422698862257175.post-53077779164199979382015-06-21T23:54:00.001-07:002015-06-21T23:55:36.196-07:00Difference Between Google Panda and Google Penguin?<div dir="ltr" style="text-align: left;" trbidi="on">
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<b><span style="font-family: Verdana, sans-serif;">Google Panda</span></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCVzk0ULT1paTZcVTJcDZenfvIL0Ag8KPIAAwGc7tyD7sbNFyXPei4RLs150203yGaeqgFiVb0xHCefFV0Abu0ClvQp8kVURpgRdd_V-2dbSkUAKzUsJX74lb3KMDpBxwsJoRRUUDLaU4H/s1600/panda.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Verdana, sans-serif;"><img border="0" height="157" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCVzk0ULT1paTZcVTJcDZenfvIL0Ag8KPIAAwGc7tyD7sbNFyXPei4RLs150203yGaeqgFiVb0xHCefFV0Abu0ClvQp8kVURpgRdd_V-2dbSkUAKzUsJX74lb3KMDpBxwsJoRRUUDLaU4H/s400/panda.png" width="400" /></span></a></div>
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<span style="font-family: Verdana, sans-serif;">Google Panda is an algorithm that launched in February 2011 and has been rolling out monthly updates/”surges” since, all of which aim to remove low quality content from the SERP on a continual basis. These updates mark and remove redundant, irrelevant content and spam from Google’s index and SERP. Panda 4.1 was rolled out on September 23, 2014, and, according to Google’s Pierre Far, is “targeted at identifying low-quality content more precisely.” So far (no pun intended), the SEO/SEM world has taken notes on what 4.1 means to the Internet marketing world, and it seems as if this update hit pages with thin content, particularly games, lyrics, or medical portals.</span></div>
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<span style="font-family: Verdana, sans-serif;">In May 2014, a Panda update hit online auction house eBay, causing over 75% of first page rankings to disappear overnight (source). Looking for an explanations, Panda’s cutthroat mentality is to blame. While Google can’t help but acknowledge eBay’s poweress, which is why the site used to be one of the top ten internet domains, the endless stream of user-generated thin content on eBay was deemed irrelevant to most users by Google, and why it was subsequently cut from most keyword SERP.</span></div>
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<span style="font-family: Verdana, sans-serif;">The Panda update has also been nicknamed “Farmer” because it has negatively affected many content farms. Content farms are sites that aggregate info from many sources, stealing content from other sites in order to create a large index of pages as to rank well in Google for lots of keywords, which is why creating original content is king in terms of search engine optimization.</span></div>
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<span style="font-family: Verdana, sans-serif;">Main point to walk away with when thinking about avoiding Panda’s frequent blasts: thin and duplicate content will be found and marked by Google as the algorithm continues to mature, negatively impacting those sites who have not taken proper measure to create original, quality content.</span></div>
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<b><span style="font-family: Verdana, sans-serif;">Google Penguin</span></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9pkRcEgZ3HshdNkr1NptvunIlTCA5SuBMPOtP8zcNyQHu4T-0DQzk-3rr8tOuOGi4C1H4xDdIeDI2OLQJBafSrg3m7VOS2fXVkHp-X-9WSNWMGX3Y-UH9GW9mAjMdGDmolxQwD4zA2kgT/s1600/penguin.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Verdana, sans-serif;"><img border="0" height="157" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9pkRcEgZ3HshdNkr1NptvunIlTCA5SuBMPOtP8zcNyQHu4T-0DQzk-3rr8tOuOGi4C1H4xDdIeDI2OLQJBafSrg3m7VOS2fXVkHp-X-9WSNWMGX3Y-UH9GW9mAjMdGDmolxQwD4zA2kgT/s400/penguin.png" width="400" /></span></a></div>
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<span style="font-family: Verdana, sans-serif;">Google Penguin is also an algorithm, but targets over optimization. “Over optimization” is considered anything involving keyword stuffing and bad link building techniques.</span></div>
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<span style="font-family: Verdana, sans-serif;">Keyword stuffing is a practice of overloading a site’s content with unnecessary, unnatural, or irrelevant keywords or numbers in an attempt to manipulate the domain’s page rank on Google Search. Google’s Webmaster Tools page gives three good examples of keyword stuffing:</span></div>
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<li style="text-align: justify;"><span style="font-family: Verdana, sans-serif;">Lists of phone numbers without substantial added value</span></li>
<li style="text-align: justify;"><span style="font-family: Verdana, sans-serif;">Blocks of text listing cities and states a webpage is trying to rank for</span></li>
<li style="text-align: justify;"><span style="font-family: Verdana, sans-serif;">Repeating the same words or phrases so often that it sounds unnatural, for example:</span></li>
<li style="text-align: justify;"><span style="font-family: Verdana, sans-serif;">We sell custom cigar humidors. Our custom cigar humidors are handmade. If you’re thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialists at custom.cigar.humidors@example.com.</span></li>
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<span style="font-family: Verdana, sans-serif;">Bad link building techniques are prevent in today’s pay-to-see-immediately-improved-rankings, so watch out! Links are good references to your site. If a strong website links/references to your site, the visibility and strength of your domain increases. The anchor text of the link is also important in building a stronger keyword vocabulary for your site, a hint to Google that your s is a good resource for the anchor text keywords being used. However, paying for links from random sites that are of no relevance to your own is where webmasters can go very, very wrong.If taken too far, domains are unable to recover after extensive bad link building.The Penguin update targets spammy links thanks to irrelevant anchor text and/or irrelevant content on random websites whose own content is irrelevant, spammy, or unrelated to the website at hand. For example, www.caribbeanvacation.com shouldn’t link back to an Orthodontist in Milwaukee. But all hope shouldn’t be lost if you’ve fallen victim to bad link building. In order to recover from bad link building techniques, remove unnatural or spammy links to your site manually by contacting the domain owners, or disavow bad links in Google Webmaster Tools. Though recovery by disavow or unlinking sites is not immediate, gaining momentum and Google trust will happen again.</span></div>
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<span style="font-family: Verdana, sans-serif;">The newest update, Penguin 3.0, is rumored to have rolled out as of October 18, 2014, as reverberations or “tremors” of the update have been seen effecting websites taken out by fifth update Penguin 2.0, improving those sites whose ranking were damaged previously. Penguin updates tend to happen periodically, so their updates are highly anticipated and prepared for.</span></div>
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<li><span style="font-family: Verdana, sans-serif;">Panda: Targets low quality content – redundant, irrelevant, spammy sites.</span></li>
<li><span style="font-family: Verdana, sans-serif;">Penguin: Targets over optimization – bad links, keyword stuffing.</span></li>
<li><span style="font-family: Verdana, sans-serif;">Hummingbird: Focuses on user’s intent – resurgence of long-tail keywords.</span></li>
<li><span style="font-family: Verdana, sans-serif;">Pigeon (Local): Hyperlocalizes search results</span></li>
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<span style="font-family: Verdana, sans-serif;">An algorithm update can therefore be a friend or foe, depending on what SEO tactics you follow. Original and engaging content is still king, legitimate natural back links that are earned using proper SEO techniques are still imperative, and logical keywords still need to be carefully placed and used in moderation. In other words, following good Google optimization guidelines is the way to stay safe from the potentially lethal algorithm updates.</span></div>
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<span style="font-family: Verdana, sans-serif;"><b>Read More: </b></span><span style="text-align: left;"><span style="font-family: Verdana, sans-serif;"><b><a href="http://wojdylosocialmedia.com/whats-difference-google-panda-google-penguin/">http://wojdylosocialmedia.com/whats-difference-google-panda-google-penguin/</a></b></span></span></div>
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Asheeshhttp://www.blogger.com/profile/02681747214291385868noreply@blogger.com0tag:blogger.com,1999:blog-1186422698862257175.post-40024789648069310482015-04-21T06:37:00.000-07:002015-04-21T06:37:51.490-07:00How It’s Going With Rollout Of Google’s Mobile Friendly Update - Google Mobile Friendly Update is Released Today<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Verdana, sans-serif;">Today is the big day, known as Mobilegeddon, with the Google Mobile Friendly Update starting to roll out today.</span></div>
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<span style="font-family: Verdana, sans-serif;">Note, if you have not made your site mobile friendly yet, it isn’t too late, you can always go ahead and do it in the future and benefit from this mobile friendly algorithm. We’ve complied a list of the most common questions around this mobile update, you can read them over here.</span></div>
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<span style="font-family: Verdana, sans-serif;">Google has confirmed with us that the roll out “will start rolling out” today, April 21st. Google said they will publish a blog post today summarizing their original blog post on February 26th announcing the upcoming update.</span></div>
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<span style="font-family: Verdana, sans-serif;">Google has already posted some of those details on the French Google Webmaster Blog, which is their own version of mobile friendly FAQs. I have to imagine you will be able to find the English version of that soon on the Google Webmaster blog, but nothing yet.</span></div>
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<span style="font-family: Verdana, sans-serif;">We will be watching the Google mobile search results, like many of you already are, and keep you updated on the timing of this release. One important note, even when Google officially starts rolling out the update, it can take a few weeks for it to fully roll out. In the French Google Webmaster Blog, they said (used Google Translate to translate the text):</span></div>
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<span style="font-family: Verdana, sans-serif;">You can not definitively determine whether the ranking of your site is affected by this update as soon as April 22. We will begin to deploy mobile optimization update April 21, but it will take about a week for it applies to all pages of the index.</span></div>
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<span style="font-family: Verdana, sans-serif;">As of right now, I do not see the mobile friendly update live yet in the mobile results.</span></div>
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<span style="font-family: Verdana, sans-serif;">For now, here are some videos from SMX where Gary Illyes from Google talked about the upcoming mobile friendly update:</span></div>
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<b>Source: <a href="http://searchengineland.com/mobilegeddon-is-today-heres-how-its-going-with-rollout-of-googles-mobile-friendly-update-219420">http://searchengineland.com/mobilegeddon-is-today-heres-how-its-going-with-rollout-of-googles-mobile-friendly-update-219420</a></b></div>
Asheeshhttp://www.blogger.com/profile/02681747214291385868noreply@blogger.com0tag:blogger.com,1999:blog-1186422698862257175.post-59951093855642830462015-04-02T07:00:00.001-07:002015-04-02T07:00:30.742-07:00How to Recover a Website from Google Sandbox<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Verdana, sans-serif;"><b>Building Trust and Escaping the Sandbox</b></span></div>
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<span style="font-family: Verdana, sans-serif;">The sandbox is an effect of trust. Essentially, when your trust is low, you have to spend time building it up before you can rank properly. High trust sites have an easier time ranking, while low trust sites have an uphill fight ahead of them. So, how do you build trust?</span></div>
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<span style="font-family: Verdana, sans-serif;">Fortunately, building trust with Google is easy, all things considered. If you break Google’s trust by using black hat techniques, it stands to reason that you build trust by staying firmly within their guidelines. Unfortunately, this is a long process and can take several months, depending on how deep in the hole the site is to begin.</span></div>
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<span style="font-family: Verdana, sans-serif;"><b>Step 1: Check for any SEO penalties.</b></span></div>
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<span style="font-family: Verdana, sans-serif;">If you haven’t paid much attention to SEO, or if you’ve contracted a black hat company before, you may have existing penalties on your site. If you bought a new domain, that domain may also have existing penalties from the previous owners. If you catch these early, you can have them purged; if not, you may have to hit Google with reconsideration requests.</span></div>
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<span style="font-family: Verdana, sans-serif;">Google Isn’t Doing Its Job to Prevent Negative SEOGoogle Isn’t Doing Its Job to Prevent Negative SEO For years now, negative SEO has been a topic of…</span></div>
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<span style="font-family: Verdana, sans-serif;">If you have any existing penalties, you need to take the steps necessary to fix them as soon as possible. Of course, you may still be in the sandbox without penalties; it’s hard to tell when you’re suffering without the comparison of previous success.</span></div>
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<span style="font-family: Verdana, sans-serif;"><b>Step 2: Clean up any old black hat remnants.</b></span></div>
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<span style="font-family: Verdana, sans-serif;">There’s a lot that a black hat company may have done to your site. Check through the code of your pages and look for anything that’s cloaked and hidden from the view of the average user. Cloaked or hidden content is generally a sign of something negative going on. Additionally, clean up any spam, bad internal links, broken links, keyword stuffing and other such issues. Essentially, you’re performing a complete site audit and removing anything that violates one of Google’s guidelines. You may also consider removing anything that comes too close or that may be deemed too close to the line in a future update. This helps future-proof your site and helps build greater trust faster.</span></div>
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<span style="font-family: Verdana, sans-serif;"><b>Step 3: Disavow harmful links.</b></span></div>
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<span style="font-family: Verdana, sans-serif;">Poor link building is a common reason for sandboxing. Even if you just bought a new domain, run a link audit in case a previous owner build bad links. Any link you don’t want to claim as your own, disavow using Google’s tools. If you want to take more time, you can also contact the host of the links you’re disavowing and get the webmaster to remove them.</span></div>
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<span style="font-family: Verdana, sans-serif;"><b>Step 4: Purge duplicated content.</b></span></div>
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<span style="font-family: Verdana, sans-serif;">There are a few legitimate instances of duplicate content, but they are few and far between. If you have one, you can simply use canonicalization to fix them. If you have issues with duplicate content from off-site content scrapers, or if your content was scraped or spun from another site, deal with the problem. If your site was a scraper, remove the content, no questions asked. If your quality content has been scraped, report the scraper pages to Google. If you have low trust, they can be harmful.</span></div>
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<span style="font-family: Verdana, sans-serif;"><b>Step 5: Build up or replace thin content.</b></span></div>
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<span style="font-family: Verdana, sans-serif;">Thin content is generally an issue when it comes to trust; Google vastly prefers detailed, quality content. Identify any cases of thin or low quality content on your site. For each page, you have a decision to make.</span></div>
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<span style="font-family: Verdana, sans-serif;">• Remove the page. This option is best used when the page has no incoming links, as Google doesn’t like broken links.</span></div>
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<span style="font-family: Verdana, sans-serif;">• Build up the content. This is generally the best option, as you can take an existing page and add value until it’s a useful page to have.</span></div>
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<span style="font-family: Verdana, sans-serif;">• Merge with another page. This is typically useful when you have several small subcategory pages that can be merged, or if you have an FAQ with different pages for every question.</span></div>
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<span style="font-family: Verdana, sans-serif;"><b>Step 6: Publish new, valuable content.</b></span></div>
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<span style="font-family: Verdana, sans-serif;">This is the most time-consuming part of the entire process. You need to take up the mantle of a white hat SEO webmaster, which means content. Quality content published frequently on a regular schedule, relevant to your audience, is the only way to succeed in this business.</span></div>
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<span style="font-family: Verdana, sans-serif;">Once you’ve cleaned up any outstanding issues, all you can do is work to build trust, an audience and a base of valuable content. Over time, your trust will grow and you will escape the sandbox. The boulder takes a lot of effort to move, but once it’s rolling, it will build up speed.</span></div>
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<span style="font-family: Verdana, sans-serif;"><b>Source: </b></span><span style="text-align: left;"><span style="font-family: Verdana, sans-serif;"><a href="http://www.seoblog.com/2014/07/ultimate-guide-recovering-googles-sandbox/">http://www.seoblog.com/2014/07/ultimate-guide-recovering-googles-sandbox/</a></span></span></div>
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Asheeshhttp://www.blogger.com/profile/02681747214291385868noreply@blogger.com0tag:blogger.com,1999:blog-1186422698862257175.post-37293055886211913812015-03-31T06:58:00.002-07:002015-03-31T07:00:50.947-07:00Brief overview of Google webmaster Tools: Introduction<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Verdana, sans-serif;">Google Webmaster Tools (GWT) is the primary mechanism for Google to communicate with webmasters. Google Webmaster Tools helps you to identify issues with your site and can even let you know if it has been infected with malware (not something you ever want to see, but if you haven't spotted it yourself, or had one of your users tweet at you to let you know, it's invaluable).</span></div>
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<span style="font-family: Verdana, sans-serif;">And the best part? It's absolutely free. If you don't have a GWT account, then you need to go get one now.</span></div>
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<span style="font-family: Verdana, sans-serif;">This guide to Google Webmaster Tools will walk you through the various features of this tool, and give you insight into what actionable data can be found within. (For more in-depth help, go to Google's Webmaster Help.)</span></div>
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<span style="font-family: Verdana, sans-serif;">Verification</span></div>
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<span style="font-family: Verdana, sans-serif;">Before you can access any data on your site, you have to prove that you're an authorized representative of the site. This is done through a process of verification.</span></div>
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<span style="font-family: Verdana, sans-serif;">There are five main methods of verification currently in place for GWT. There's no real preference as to which method you use, although the first two tend to be the most commonly used as they've been around for longer.</span></div>
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<a href="http://searchenginewatch.com/IMG/631/265631/1-gwt-verify.jpg?1374357643" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Verdana, sans-serif;"><img border="0" src="http://searchenginewatch.com/IMG/631/265631/1-gwt-verify.jpg?1374357643" height="478" width="640" /></span></a></div>
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<li style="text-align: justify;"><span style="font-family: Verdana, sans-serif;">The HTML file upload. Google provides you with a blank, specially named file that you just have to drop in the root directory of your site. Once you've done that, you just click on the verify button and you'll have access to your GWT data for this site.</span></li>
<li style="text-align: justify;"><span style="font-family: Verdana, sans-serif;">HTML tag. Clicking on this option will provide you with a metatag that you can insert into the head of your home page. Once it's there, click on the verify button to view your GWT data. One item to note about using this method of verification is that it's possible for the tag to be accidentally removed during an update to the home page, which would lead to a revocation of the verification, but reinserting the tag and clicking verify again will fix that.</span></li>
<li style="text-align: justify;"><span style="font-family: Verdana, sans-serif;">Domain Name Provider. Select your Domain Name provider from the drop-down list and Google will give you a step-by-step guide for verification along with a unique security token for you to use.</span></li>
<li style="text-align: justify;"><span style="font-family: Verdana, sans-serif;">Google Analytics. If the Google account you're using for GWT is the same account as for GA (assuming you're using GA as your analytics solution), is an admin on the GA account, and you're using the asynchronous tracking code (with the code being in the head of your home page), then you can verify the site this way.</span></li>
<li style="text-align: justify;"><span style="font-family: Verdana, sans-serif;">Google Tag Manager. This option allows you to use the Google Tag Manager to verify your site.</span></li>
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<b><span style="font-family: Verdana, sans-serif;">The Dashboard</span></b></div>
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<span style="font-family: Verdana, sans-serif;">Now that you're verified, you can log in and start to examine the data for your site.</span></div>
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<a href="http://searchenginewatch.com/IMG/633/265633/3-gwt-site-dashboard.jpg?1400021180" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Verdana, sans-serif;"><img border="0" src="http://searchenginewatch.com/IMG/633/265633/3-gwt-site-dashboard.jpg?1400021180" height="184" width="640" /></span></a></div>
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<span style="font-family: Verdana, sans-serif;">The first screen you'll see is the dashboard. This gives you a quick view into some of the more pertinent information for your site, along with any new messages from Google. We'll cover each of the widgets shown here in their own sections.</span></div>
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<b><span style="font-family: Verdana, sans-serif;">Site Messages</span></b></div>
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<span style="font-family: Verdana, sans-serif;">When Google wants to communicate with a webmaster, this is the place they'll do so. There may be messages that inform you that you have pages infected with malware, that they've detected a large number of pages on your site, which may be an indication of other problems, or even just an informational message that your WordPress installation really needs to be updated to remove the possibility of anyone exploiting already known security holes in that platform.</span></div>
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<span style="font-family: Verdana, sans-serif;">Not all messages are bad. There's also the possibility that you'll get one that congratulates you on an increase in traffic to one or more of your pages.</span></div>
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<b><span style="font-family: Verdana, sans-serif;">Settings</span></b></div>
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<span style="font-family: Verdana, sans-serif;">Clicking on the gear icon in the top right gives you access to the tools that formerly resided in the Configuration menu item.</span></div>
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<b><span style="font-family: Verdana, sans-serif;">Webmaster Tools Preferences</span></b></div>
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<a href="http://searchenginewatch.com/IMG/636/265636/6-gwt-preferences.jpg?1374358348" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Verdana, sans-serif;"><img border="0" src="http://searchenginewatch.com/IMG/636/265636/6-gwt-preferences.jpg?1374358348" height="328" width="640" /></span></a></div>
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<span style="font-family: Verdana, sans-serif;">Here you can specify whether you'd like to receive a daily digest of your messages, and the email account you'd like them sent to.</span></div>
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<b><span style="font-family: Verdana, sans-serif;">Site Settings</span></b></div>
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<a href="http://searchenginewatch.com/IMG/637/265637/7-gwt-site-settings.jpg?1400021604" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Verdana, sans-serif;"><img border="0" src="http://searchenginewatch.com/IMG/637/265637/7-gwt-site-settings.jpg?1400021604" height="162" width="640" /></span></a></div>
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<span style="font-family: Verdana, sans-serif;">Here you can tell Google some things about your site if you're not able to tell them in other ways.</span></div>
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<span style="font-family: Verdana, sans-serif;">For example, if you have a .com site, hosted in Duluth, but it's targeted to the UK, there aren't too many signals to the search engines that that's your intention. In this tab you can set your geographic target to the UK, which informs Google of your intentions for this site.</span></div>
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<span style="font-family: Verdana, sans-serif;">You can also set your preferred domain – whether you want the site to show up in the search results with the www or without the www. Most sites will redirect from one to the other, or contain canonical tags, which will preclude the need for setting this here, but if you don't have that capability, this is your way to tell Google.</span></div>
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<span style="font-family: Verdana, sans-serif;">The crawl rate option allows you to slow down the rate of Google's spider's crawl. You'd only really do this if you witnessed server issues due to Google's crawling, for the most part you're going to let Google figure out what the correct crawl rate is for your site based on how frequently you add and update content.</span></div>
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<a href="http://searchenginewatch.com/IMG/638/265638/8-gwt-change-of-address.jpg?1400024596" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Verdana, sans-serif;"><img border="0" src="http://searchenginewatch.com/IMG/638/265638/8-gwt-change-of-address.jpg?1400024596" height="354" width="640" /></span></a></div>
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<span style="font-family: Verdana, sans-serif;">If, on the rare occasion that you would do so, you decide to migrate your entire site to a new domain, this is where you let Google know.</span></div>
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<span style="font-family: Verdana, sans-serif;">Once you've set up your new site, permanently redirected the content from your old site to your new using a 301 redirect, added and verified your new site on GWT, then you come to this option and inform Google of the move.</span></div>
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<span style="font-family: Verdana, sans-serif;">This should help the index to be updated slightly more quickly than if Google were to just self-detect and follow the 301s.</span></div>
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<b><span style="font-family: Verdana, sans-serif;">Google Analytics Property</span></b></div>
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<a href="http://searchenginewatch.com/IMG/639/265639/9-gwt-enable-webmaster-tools-data-in-google-analytics.jpg?1374358464" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Verdana, sans-serif;"><img border="0" src="http://searchenginewatch.com/IMG/639/265639/9-gwt-enable-webmaster-tools-data-in-google-analytics.jpg?1374358464" height="252" width="640" /></span></a></div>
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<span style="font-family: Verdana, sans-serif;">If you'd like to be able to see your GWT data in Google Analytics (GA), you can use this tool to associate a site with a GA account. Simply select any currently linked GA account to associate it with this site. Should you not have a GA account, you have the option to create one here.</span></div>
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<b><span style="font-family: Verdana, sans-serif;">Users & Site Owners</span></b></div>
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<a href="http://searchenginewatch.com/IMG/640/265640/10-gwt-users-site-owners.jpg?1400024960" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Verdana, sans-serif;"><img border="0" src="http://searchenginewatch.com/IMG/640/265640/10-gwt-users-site-owners.jpg?1400024960" height="116" width="640" /></span></a></div>
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<span style="font-family: Verdana, sans-serif;">Here you can see a list of all authorized users on the account, and their level of authorization. A new user can be added here if needs be.</span></div>
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<span style="font-family: Verdana, sans-serif;">Owners have permission to access every item on the site.</span></div>
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<span style="font-family: Verdana, sans-serif;">Users with "Full" permission can do everything except add users, link a GA account, and inform Google of a change of address.</span></div>
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<span style="font-family: Verdana, sans-serif;">Users with "Restricted" permission have the same restrictions as those with "Full" permission plus the following: they only have viewing capabilities on configuration data, cannot submit sitemaps or request URL removals, cannot submit URLs, cannot submit reconsideration requests, and only have the capability to view crawl errors and malware notifications (they can't mark any of them as fixed).</span></div>
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<a href="http://searchenginewatch.com/IMG/641/265641/11-gwt-verification-details.jpg?1374358560" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Verdana, sans-serif;"><img border="0" src="http://searchenginewatch.com/IMG/641/265641/11-gwt-verification-details.jpg?1374358560" height="176" width="640" /></span></a></div>
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<span style="font-family: Verdana, sans-serif;">This lets you see any verification issues/successes.</span></div>
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<b><span style="font-family: Verdana, sans-serif;">Associates</span></b></div>
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<a href="http://searchenginewatch.com/IMG/642/265642/12-gwt-associates.jpg?1400025114" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Verdana, sans-serif;"><img border="0" src="http://searchenginewatch.com/IMG/642/265642/12-gwt-associates.jpg?1400025114" height="168" width="400" /></span></a></div>
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<span style="font-family: Verdana, sans-serif;">This section allows you to associate different Google accounts with your GWT account, so that they can be designated as officially connected to the account/site. They can't see any data in GWT, but they can perform actions on behalf of your site (e.g., creating an official YouTube account for the site, or posting to Google+ on behalf of the site through an associated account).</span></div>
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<span style="font-family: Verdana, sans-serif;">To add an associate user, simply:</span></div>
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<li style="text-align: justify;"><span style="color: #444444; font-size: 14.5600004196167px; line-height: 21.8400001525879px;"><span style="font-family: Verdana, sans-serif;">Enter the email address that's associated with the account you're associating.</span></span></li>
<li style="text-align: justify;"><span style="color: #444444; font-size: 14.5600004196167px; line-height: 21.8400001525879px;"><span style="font-family: Verdana, sans-serif;">Select the type of association you want.</span></span></li>
<li style="text-align: justify;"><span style="color: #444444; font-size: 14.5600004196167px; line-height: 21.8400001525879px;"><span style="font-family: Verdana, sans-serif;">Click "Add."</span></span></li>
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<span style="font-family: Verdana, sans-serif;">To associate a Google+ page, if it's the same account on GWT and Google+, you're done. If you're using different accounts:</span></div>
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<li style="text-align: justify;"><span style="font-family: Verdana, sans-serif;">Navigate to the Google+ page.</span></li>
<li style="text-align: justify;"><span style="font-family: Verdana, sans-serif;">Click on the profile button on the left.</span></li>
<li style="text-align: justify;"><span style="font-family: Verdana, sans-serif;">Click "About" in the links section.</span></li>
<li style="text-align: justify;"><span style="font-family: Verdana, sans-serif;">Add a link to the site.</span></li>
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<b><span style="font-family: Verdana, sans-serif;">Search Appearance</span></b></div>
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<a href="http://searchenginewatch.com/IMG/643/265643/13-gwt-search-appearance-overview.jpg?1374360686" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Verdana, sans-serif;"><img border="0" src="http://searchenginewatch.com/IMG/643/265643/13-gwt-search-appearance-overview.jpg?1374360686" height="545" width="640" /></span></a></div>
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<span style="font-family: Verdana, sans-serif;">Clicking on the ? icon to the right of this menu option delivers a nice breakdown of the various elements of a search engine results page (SERP).</span></div>
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<b><span style="font-family: Verdana, sans-serif;">Structured Data</span></b></div>
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<a href="http://searchenginewatch.com/IMG/644/265644/14-gwt-structured-data.jpg?1400025271" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Verdana, sans-serif;"><img border="0" src="http://searchenginewatch.com/IMG/644/265644/14-gwt-structured-data.jpg?1400025271" height="212" width="640" /></span></a></div>
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<b><span style="font-family: Verdana, sans-serif;">For more info: <a href="http://searchenginewatch.com/sew/how-to/2191991/google-webmaster-tools-an-overview">http://searchenginewatch.com/sew/how-to/2191991/google-webmaster-tools-an-overview</a></span></b></div>
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Asheeshhttp://www.blogger.com/profile/02681747214291385868noreply@blogger.com0tag:blogger.com,1999:blog-1186422698862257175.post-23744783503899769732015-03-23T06:39:00.001-07:002015-03-23T06:39:16.224-07:003 Signs Your SEO Campaign Is Dying – Fix it Soon<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Verdana, sans-serif;">SEO is a long-term strategy to gain more visibility and more traffic for your online brand, but accurately measuring the effectiveness of that strategy can be challenging. Many of the benefits of SEO, such as increased brand visibility, are qualitative and therefore hard to measure, and even objective metrics like inbound traffic can be subject to random variation and become difficult to interpret.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUtjwNoj0w-F6W4lJ0vD8l3v21w-86FYbqjTglSINsLGL60KBxmEvM5sRmtc_d91bdtzc9oJNEg-kqkfwnQGgLBRbDs0JaduG1MT6AEkoN5RPaWGBB2FvObUB6d4ehISzc5G3dqXA6jeQ/s1600/images.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUtjwNoj0w-F6W4lJ0vD8l3v21w-86FYbqjTglSINsLGL60KBxmEvM5sRmtc_d91bdtzc9oJNEg-kqkfwnQGgLBRbDs0JaduG1MT6AEkoN5RPaWGBB2FvObUB6d4ehISzc5G3dqXA6jeQ/s1600/images.jpg" /></a></div>
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<span style="font-family: Verdana, sans-serif;">After you’ve maintained an SEO strategy for more than a few months, however, you should have enough information to form meaningful conclusions from your data. Most importantly, you’ll be able to check in regularly to see if there are any red flags that signal something is wrong with your campaign. These red flags can be hard to spot initially, but if you know what to look for, you should have no problem detecting them and taking corrective action immediately.</span></div>
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<span style="font-family: Verdana, sans-serif;"><b>1. A Sharp Drop in Organic Traffic</b></span></div>
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<span style="font-family: Verdana, sans-serif;">Organic traffic is a metric referring to the number of people who found your site through search engines, and it’s one of the best metrics we have to measure the effectiveness of an SEO campaign. To measure your organic traffic, log into Google Analytics and click on "Acquisitions." Here, you’ll see a breakdown of how many visits your site received from organic sources, referrals, social media, and direct visits.</span></div>
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<span style="font-family: Verdana, sans-serif;">You can click into the organic visits to gain some extra details on the sources of your organic traffic, but the main number is the one we’re most concerned with. Keep an eye on it on a monthly — if not weekly — basis. While you should be seeing some long-term growth patterns, what you really want to look for is any sharp drop. For example, if you’re used to seeing 1,000 hits a week and that inexplicably drops to 200, you might have a major problem on your hands.</span></div>
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<span style="font-family: Verdana, sans-serif;"><b>2. Stagnant Growth or Decline for More Than Two Months</b></span></div>
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<span style="font-family: Verdana, sans-serif;">Like I mentioned, the goal here is to see long-term growth. If you check back on a consistent basis, month after month, you should see an overall pattern toward increased traffic. That being said, organic search behavior is anything but predictable, and random factors beyond your or Google’s control could artificially leave you with a tough month or a brief stagnation. If you notice one month in particular doesn’t result in growth, don’t panic.</span></div>
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<span style="font-family: Verdana, sans-serif;">However, if your campaign remains stagnant for two months or more, you might have a serious problem. What you want to see is steady, measurable growth in organic visits — if you’re hovering around the same figures or if you start to see a decline, consider it a red flag. There are instances where multiple months of consistent traffic don’t necessarily mean your SEO campaign is failing, but you don’t want to take the gamble by keeping things the same for another month.</span></div>
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<span style="font-family: Verdana, sans-serif;"><b>3. A Sharp Drop in Keyword Rankings</b></span></div>
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<span style="font-family: Verdana, sans-serif;">Keyword rankings aren’t nearly as important as they used to be. There was a time when keywords meant everything to SEO, and getting one to rank highly meant you had found success. Today, keywords are less pivotal; since Google deciphers user queries based on intent, rather than keyword phrases, your ranks are much more fluid. It’s far more important to have relevant, quality content than it is to have content based around certain keywords.</span></div>
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<span style="font-family: Verdana, sans-serif;">However, your rankings are still a valuable metric to measure because they can indicate the health of your campaign. Keep a handful of keywords as your targets to measure, and check your ranking on them every once in a while (once a month for most campaigns, or once a week for more aggressive campaigns). If you notice your rankings falling on a majority of those keywords, this is a red flag for your campaign.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIxj0DiH3O8SZp-Z9PNCn5gUQZTzdvvwBUgNGYuAZQtR6OiYwieiRnD5Tg1WFUwOv5bRYnMYO36lplzCdBl7uGOlQclRncGt44DfNcgbm0KIPW2L3BnF5eYP5_GnVaw2kfhixq-T1mJ_A/s1600/stamp-fail-370x229.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIxj0DiH3O8SZp-Z9PNCn5gUQZTzdvvwBUgNGYuAZQtR6OiYwieiRnD5Tg1WFUwOv5bRYnMYO36lplzCdBl7uGOlQclRncGt44DfNcgbm0KIPW2L3BnF5eYP5_GnVaw2kfhixq-T1mJ_A/s1600/stamp-fail-370x229.jpg" /></a></div>
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<span style="font-family: Verdana, sans-serif;"><b>Tracking Down the Culprit</b></span></div>
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<span style="font-family: Verdana, sans-serif;">Let’s imagine that you’ve found one of these red flags. What does that mean for your campaign? It means something is off in your strategy, and it’s interfering with your ability to increase your search visibility. It can be difficult to track down the exact cause of this downturn, especially since it could be multiple factors working together, but it’s important to identify the source.</span></div>
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<span style="font-family: Verdana, sans-serif;"><b>Over-Optimized Content</b></span></div>
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<span style="font-family: Verdana, sans-serif;">Are you writing your content with one or a handful of keywords at the forefront? Are you recycling content or using old topics just so you can push more content on your site? If so, you could be over-optimizing, which could be leading to lower ranks. Write fresh, original content on new topics on a regular basis instead.</span></div>
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<span style="font-family: Verdana, sans-serif;"><b>Poor Link-Building Strategy</b></span></div>
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<span style="font-family: Verdana, sans-serif;">Bad link-building tactics are the most common culprit of poor SEO campaign performance. Google’s Penguin algorithm update was launched to penalize such schemes as buying links, building too many links, and building links on irrelevant or low-authority websites. Instead of participating in schemes to manipulate your way up the rankings, try to earn your links through publishing high-quality content and relationship building.</span></div>
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<span style="font-family: Verdana, sans-serif;">Today’s local search incorporates information from your business all over the Web. If your information is missing from important local directory sites (like Yelp or TripAdvisor), or if you seem to be getting lots of bad reviews, your ranks and search visibility could tank.</span></div>
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<span style="font-family: Verdana, sans-serif;">Neglecting another important tactic or platform in your SEO campaign can also lead to poor performance. For example, if you don’t use social media or if you aren’t incorporating guest blogging, your results could suffer.</span></div>
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<span style="font-family: Verdana, sans-serif;">Once you’ve discovered a red flag that your SEO campaign is in trouble, it’s important to take corrective action as soon as possible. Identifying the source is only the first step of the process; you’ll have to work for days or weeks to repair the damage left in the wake of your flawed strategy or one-time mistake. The best course of action is to maintain a solid, high-quality SEO strategy to begin with; as long as you’re adhering to Google’s best practices and working with user experience as your main priority, you shouldn’t ever expect to see one of these red flags.</span></div>
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<span style="font-family: Verdana, sans-serif;"><b>Source: <a href="http://searchenginewatch.com/sew/how-to/2399652/3-signs-your-seo-campaign-is-dying-and-how-to-fix-it">http://searchenginewatch.com/sew/how-to/2399652/3-signs-your-seo-campaign-is-dying-and-how-to-fix-it</a></b></span></div>
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Asheeshhttp://www.blogger.com/profile/02681747214291385868noreply@blogger.com0tag:blogger.com,1999:blog-1186422698862257175.post-3081433917171887002015-03-20T06:28:00.000-07:002015-03-20T06:28:09.315-07:00Use these 3 Essential Local SEO Strategies Post-Pigeon Update<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKJCoSfyf9Nbv68WwFE-7i0bvIwB3vhKZpjrNXunzNm3RAsCHq1dotO-z91UfMRjPAg-zOZBE2s5Ezu9fR7lgG4uzUqLQe7xVF_mV7D1xTUaG4vkTj1YiTgGkgRHzQaEISYVeAXQuoHWk/s1600/Google-Penguin-Update.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKJCoSfyf9Nbv68WwFE-7i0bvIwB3vhKZpjrNXunzNm3RAsCHq1dotO-z91UfMRjPAg-zOZBE2s5Ezu9fR7lgG4uzUqLQe7xVF_mV7D1xTUaG4vkTj1YiTgGkgRHzQaEISYVeAXQuoHWk/s1600/Google-Penguin-Update.jpg" /></a></div>
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<span style="font-family: Verdana, sans-serif;">Global SEO updates like Panda and Penguin changed fundamental ranking processes across the board, but one of Google’s latest changes, deemed the “Pigeon” update, has made an impact on a much more local level. The Pigeon update, designed to give users a better search experience when looking for local businesses, has put a stop to some old local SEO tactics while paving the way for a handful of new ones.</span></div>
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<span style="font-family: Verdana, sans-serif;">Google now favors the information found on local directory sites, such as Yelp, with more weight, and uses more offsite information to generate immediate local search results. If you’re running a local business and you want to stay ahead of your competitors, start implementing these three new local SEO strategies:</span></div>
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<span style="font-family: Verdana, sans-serif;"><b>1. Ensure Data Accuracy and Consistency Across the Web.</b></span></div>
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<span style="font-family: Verdana, sans-serif;">Now, more than ever, Google is cracking down on local businesses whose information is inconsistent or difficult to verify, and rewarding local businesses with clear, concise, and easily-available information. Your first and most important tactic should be to peruse the Web for mentions of your business and claim new profiles on local directories. Mentions of your NAP (business Name, Address, and Phone Number) are becoming major local ranking signals, so the more instances of that information there are across the web, and the more consistent that information is, the better.</span></div>
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<span style="font-family: Verdana, sans-serif;">Your first step is to claim your local profile pages on every local directory you can find (or at least the ones that are relevant for your business). Google+ and Yelp are must-haves for almost any business, while other sites like TripAdvisor and UrbanSpoon are dependent on your specific niche. Most of these sites allow you to claim your local profile for free and take charge of updating it with accurate information and images. Yext provides a tool to easily check many of the major directories, and also shows you how your NAP information appears on each one, highlighting any inconsistencies.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEir2haSEHEfxcSo9kgYmW0cyaOM1Mox0Tg9EqVPHyqPZs9yzjknpRabks2i2S95XupVIldDOcbWG-_As1fWixtt-zGPAiDO8xsdTfdgrp8yV4gZzLu7pRJiKNeuWApT2qKeHB2OKSj95Zs/s1600/google-penguin-seo-tips.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEir2haSEHEfxcSo9kgYmW0cyaOM1Mox0Tg9EqVPHyqPZs9yzjknpRabks2i2S95XupVIldDOcbWG-_As1fWixtt-zGPAiDO8xsdTfdgrp8yV4gZzLu7pRJiKNeuWApT2qKeHB2OKSj95Zs/s1600/google-penguin-seo-tips.jpg" /></a></div>
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<span style="font-family: Verdana, sans-serif;">Quantity is significant; the more instances of your data appearing on the Web, the better. But the more important factor here is consistency. Google notices when your NAP information is in the same format, and it will reward you if that format is exactly repeated across each platform. However, any discrepancy—even changing the word “road” to the abbreviation “rd”—could register as an inconsistency, and weaken the impact of your efforts.</span></div>
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<span style="font-family: Verdana, sans-serif;">Once you’ve completed an initial round of claiming and cleanup, you can start your regular ongoing efforts. Once a month or so, do a routine check of your local profiles and see what other opportunities there are for you to update your information or claim new profiles on up-and-coming platforms. It’s also a good idea to include your NAP (consistent, as always) on other forms of external posts, such as press releases and guest blogs.</span></div>
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<span style="font-family: Verdana, sans-serif;"><b>2. Drive Your Customers to Google+ and Yelp (and Similar Local Directories).</b></span></div>
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<span style="font-family: Verdana, sans-serif;">The Pigeon update did more than just boost rankings for sites with consistent information across the web. Possibly in response to an accusation that Yelp pages and reviews were not treated favorably in Google’s algorithm, Google updated their ranking structure to improve Yelp page ranking positions. For some small businesses, Yelp review pages actually started ranking higher than the company’s website.</span></div>
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<span style="font-family: Verdana, sans-serif;">This new ranking system has been seen as interference by some business owners, diverting traffic away from their companies’ webpages. However, it also represents a key opportunity. If more people are visiting Yelp to help make purchasing decisions, and Google wants more people to go to Yelp, all you have to do is spend more time getting people to go to your specific Yelp page.</span></div>
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<span style="font-family: Verdana, sans-serif;">There’s one key strategy that can simultaneously improve your company page’s ranking, improve your Yelp page’s rank, and give more honest information to your potential customers that could influence them to pursue your business: Encouraging more Yelp reviews. There are several ways to do this, but one of the easiest is to get some promotional material that asks customers to post a review directly. You can include these as stickers on the walls of your establishment, or as leave-behinds when you first meet a new customer. You can also post about it on social media, encouraging your current or past customers to post about their experiences. Positive reviews are, of course, better than negative reviews, but don’t be afraid of seeing some negative reviews. It’s just a part of doing business.</span></div>
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<span style="font-family: Verdana, sans-serif;">Of course, this strategy works for more than just Yelp. More positive reviews on Google+ is also an important local ranking factor, and positive reviews on other local directory or local information sites will only boost your rankings further. Encourage your customers to leave positive reviews wherever they can—just don’t pay for positive or fake reviews, or else you’ll suffer a penalty instead of gaining a boost. Also, never discourage your customers from leaving negative reviews.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZ7vx2UguHw5vzat4YhQa8vRM7e47_GtC3O724fD_xGqxrRPxla-oLfErw5ctkNNpTiK5R6Libd41Q1SGPaUjZgZhMYhC6fHi1nhwoHhKC-GTCWVie1De0kSRQhQx69IQkvPToZnvzA4A/s1600/Google-Penguin-Update+(1).jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZ7vx2UguHw5vzat4YhQa8vRM7e47_GtC3O724fD_xGqxrRPxla-oLfErw5ctkNNpTiK5R6Libd41Q1SGPaUjZgZhMYhC6fHi1nhwoHhKC-GTCWVie1De0kSRQhQx69IQkvPToZnvzA4A/s1600/Google-Penguin-Update+(1).jpg" /></a></div>
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<span style="font-family: Verdana, sans-serif;"><b>3. Include More High-Quality Images and Videos.</b></span></div>
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<span style="font-family: Verdana, sans-serif;">The Internet is evolving into a format that favors more visual experiences than written text. As a result, Google is favoring local businesses with more high quality images and videos available for customers to view. For example, let’s take a look at the “local carousel”—the strip of local business entries that pops up immediately under the search bar. These are populated with brief descriptions, reviews, and images of local businesses relevant to the search query, and are formatted in a way that draws the eye of the person searching for them. While the exact algorithmic factors that generate these results are as secretive as the rest of the Google algorithm, it’s possible to optimize your business to show up in the banner. The first step is to include as many high-quality images of your business as you can on your Google+ profile (and other profiles around the web). Include images of the interior and exterior of your business, as well as your signature products (if applicable). It’s also a good idea to update these images regularly.</span></div>
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<span style="font-family: Verdana, sans-serif;">Next, upload videos to YouTube that feature your business. YouTube is owned by Google, and it therefore receives some extra weight in search rankings. People will have the ability to see your official videos immediately from the search results page, and you can include your exact location to increase your local relevance. The secondary benefit of including so many images and videos is that your online visitors will have a window into your business, and they’ll feel more comfortable choosing your business after having that virtual online experience.</span></div>
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<span style="font-family: Verdana, sans-serif;">While the Pigeon algorithm caused some major shake-ups in the world of local search, its biggest changes resulted in key opportunities for local business owners. By adapting to Google’s newfound preference for local directory sites, you’ll be able to increase traffic to your own site while engaging new potential customers directly on your review pages. And by ensuring accurate information and high-quality images across the web, you’ll make it even easier for new customers to find your business and make an informed purchasing decision.</span></div>
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<span style="font-family: Verdana, sans-serif;">The fundamental principles of quality SEO have remained the same: give your users a great, informative online experience. The only difference is what platforms work best to give them that experience, and what strategies you need to execute to accomplish it.</span></div>
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<span style="font-family: Verdana, sans-serif;"><b>Source: </b></span><span style="text-align: left;"><span style="font-family: Verdana, sans-serif;"><b><a href="http://www.forbes.com/sites/jaysondemers/2014/11/13/3-essential-local-seo-strategies-to-use-post-pigeon-update/">http://www.forbes.com/sites/jaysondemers/2014/11/13/3-essential-local-seo-strategies-to-use-post-pigeon-update/</a></b></span></span></div>
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Asheeshhttp://www.blogger.com/profile/02681747214291385868noreply@blogger.com0tag:blogger.com,1999:blog-1186422698862257175.post-86418444089195020412015-03-12T06:49:00.002-07:002015-03-17T03:11:05.626-07:00How does a Web Crawler work - Brief Summary<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjG5EVXrUJeC4pxYHTG3YegUFbFKmdddewgzUHPRrDxSH4ywD2wRdDUk9bl5u0dTNTStEPa3l0ow-Psoh8_ee0L4erlVJHaY9KODomQYvoiX0yxeAbwoVPajIEq9YsORghu3w3YT3VW58w/s1600/google-bot-image.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjG5EVXrUJeC4pxYHTG3YegUFbFKmdddewgzUHPRrDxSH4ywD2wRdDUk9bl5u0dTNTStEPa3l0ow-Psoh8_ee0L4erlVJHaY9KODomQYvoiX0yxeAbwoVPajIEq9YsORghu3w3YT3VW58w/s1600/google-bot-image.jpg" height="316" width="400" /></a></div>
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<span style="font-family: Verdana, sans-serif;">The first thing you need to understand is what a Web Crawler or Spider is and how it works. A Search Engine Spider (also known as a crawler, Robot, SearchBot or simply a Bot) is a program that most search engines use to find what’s new on the Internet. Google’s web crawler is known as GoogleBot. There are many types of web spiders in use, but for now, we’re only interested in the Bot that actually “crawls” the web and collects documents to build a searchable index for the different search engines. The program starts at a website and follows every hyperlink on each page.</span></div>
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<span style="font-family: Verdana, sans-serif;">So we can say that everything on the web will eventually be found and spidered, as the so called “spider” crawls from one website to another. Search engines may run thousands of instances of their web crawling programs simultaneously, on multiple servers. When a web crawler visits one of your pages, it loads the site’s content into a database. Once a page has been fetched, the text of your page is loaded into the search engine’s index, which is a massive database of words, and where they occur on different web pages. All of this may sound too technical for most people, but it’s important to understand the basics of how a Web Crawler works.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjF2chBx3HrJJ1tGUO7s54RwCyG0FvObGm7vuD7HZmyrt3xUtKtLpwOChGaRq3Y6IEXDwt8z_ZL3mSW17EnDRXPBefBhOB2IM8vGv8pgPPoza5T038PgjSEdXhwyyMfmnPpgRn_gzhQTp8/s1600/search-engine-chart.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjF2chBx3HrJJ1tGUO7s54RwCyG0FvObGm7vuD7HZmyrt3xUtKtLpwOChGaRq3Y6IEXDwt8z_ZL3mSW17EnDRXPBefBhOB2IM8vGv8pgPPoza5T038PgjSEdXhwyyMfmnPpgRn_gzhQTp8/s1600/search-engine-chart.gif" height="400" width="367" /></a></div>
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<span style="font-family: Verdana, sans-serif;">So there are basically three steps that are involved in the web crawling procedure. First, the search bot starts by crawling the pages of your site. Then it continues indexing the words and content of the site, and finally it visit the links (web page addresses or URLs) that are found in your site. When the spider doesn’t find a page, it will eventually be deleted from the index. However, some of the spiders will check again for a second time to verify that the page really is offline.</span></div>
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<span style="font-family: Verdana, sans-serif;">The first thing a spider is supposed to do when it visits your website is look for a file called “robots.txt”. This file contains instructions for the spider on which parts of the website to index, and which parts to ignore. The only way to control what a spider sees on your site is by using a robots.txt file. All spiders are supposed to follow some rules, and the major search engines do follow these rules for the most part. Fortunately, the major search engines like Google or Bing are finally working together on standards.</span></div>
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<span style="font-family: Verdana, sans-serif;"><b>Source: </b></span><span style="text-align: left;"><span style="font-family: Verdana, sans-serif;"><b><a href="http://www.wpthemesplanet.com/2009/09/how-does-web-crawler-spider-work/">http://www.wpthemesplanet.com/2009/09/how-does-web-crawler-spider-work/</a></b></span></span></div>
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Asheeshhttp://www.blogger.com/profile/02681747214291385868noreply@blogger.com0tag:blogger.com,1999:blog-1186422698862257175.post-59245705531162252372015-03-03T06:02:00.000-08:002015-03-03T06:02:52.468-08:00Locate A Sitemap In A Robots.txt File<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Verdana,sans-serif;">If you are a webmaster or a website developer, you will want your site to be seen in search results. And in order to be shown in search results you need your website and its various web pages crawled and indexed by search engine bots (robots).</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwOJ7ukhgg6wlynZmoKFrd9SjONQzOoN487z8-cMftfqL7r23Oss6OiXbXFsfO5qrvlhTIx4qTtBRaC67mCPM1niKHXZW3XUes-TCzUwnrsyVOgTBoIUGl6zAamDgHDXcAHXkaFBkTSbA/s1600/xml-sitemap-robot.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwOJ7ukhgg6wlynZmoKFrd9SjONQzOoN487z8-cMftfqL7r23Oss6OiXbXFsfO5qrvlhTIx4qTtBRaC67mCPM1niKHXZW3XUes-TCzUwnrsyVOgTBoIUGl6zAamDgHDXcAHXkaFBkTSbA/s1600/xml-sitemap-robot.jpg" height="263" width="400" /></a></div>
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<span style="font-family: Verdana,sans-serif;"><br /><br />There are two different files on the coded side of your website that helps these bots find what they need. They are:<br /></span></div>
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<span style="font-family: Verdana,sans-serif;"><br /><b>Robots.txt and Sitemap</b><br /><br />Robots.txt is a simple text file that is placed on your site’s root directory. It is that file on your website that tells these search engine robots what to crawl and what not to crawl on your site. It also contains commands that describe which search engine robots are allowed to crawl and which are not.<br /><br />Usually, search bots look for the robots.txt file in a website as soon as they enter one. It is therefore, significant to have a robots.txt file in the first place. Even if you want all the search robots to crawl all the pages on your site, a default robots.txt that allows, this is necessary. Please read our beginner’s guide on robots.txt if you want to learn more.<br /><br />Robots.txt also contain one important information and that is about sitemaps. In this post, we are going to elaborate on this very feature of robots.txt. But before that lets see what is a sitemap and why is it important.<br /><br />A sitemap is an XML file that contains a list of all webpages on your site. It may also contain additional information about each URL in the form of meta data. And just like robots.txt, a sitemap is a must-have. It helps search engine bots explore, crawl and index all the webpages in a site through the sitemap.<br /><br />Learn some more basics of XML sitemap from one of our previous posts.<br />How Are Robots.Txt And Sitemaps Related?<br /><br />Back in 2006, Yahoo, Microsoft and Google united to support the standardized protocol of submitting pages to a site via sitemaps. You were required to submit your sitemaps through Google webmaster tools, Bing webmaster tools, Yahoo while some other search engines such as DuckDuckGoGo uses results from Bing/Yahoo.<br /><br />After about six months, in April 2007, they joined in support of a system of finding the sitemap via robots.txt called autodiscovery of sitemaps. This meant that even if you did not submit the sitemap to individual search engines it was OK. They would find the sitemap location from your site’s robots.txt file first. (NOTE: Submitting of sitemaps is still, however, done on most search engines that allow submissions of URL)<br /><br />And hence, robots.txt file became even more significant for webmasters because they can easily pave way for search engine robots to discover all the pages on their website.<br />How To Create Robots.txt File With Sitemap Location?<br /><br />Here are three simple steps to create a robots.txt file with sitemap location:</span></div>
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<span style="font-family: Verdana,sans-serif;"><br /><b>Step #1: Locate Your Sitemap URL</b><br /><br />If your website has been developed by a third-party developer, you need to first check if they provided your site with a sitemap. The URL to the sitemap of your site usually looks like this: http://www.example.com/sitemap.xml<br /><br />So type this URL in your browser with your domain in place of ‘example’.<br /><br />You can also locate your sitemap via Google search by using search operators as shown in examples below:<br /><br /><b>site:example.com filetype:xml</b><br /><br />OR<br /><br /><b>filetype:xml site:example.com inurl:sitemap</b><br /><br />But this will only work if your site is already crawled and indexed by Google.<br /><br />If you do not find a sitemap on your website, you can create one yourself using this XML Sitemap generator or follow the protocol explained at Sitemaps.org.</span></div>
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<span style="font-family: Verdana,sans-serif;"><br /><b>Step #2: Locate Your Robots.txt File</b><br /><br />You can check whether your site has a robots.txt file by typing domain.com/robots.txt.<br /><br />If you do not have a robots.txt file then you will have to create one and add it to the top-level directory (root directory) of your web server. You would need access to your web server. Usually, it is put in the same place where your site’s main “index.html” lies. The location of these files depends on the kind of web server software you have. You must take the help of a web developer if you are not well accustomed to these files.<br /><br />Just remember to use all lower case for the file name that contains your robots.txt content. Do not use Robots.TXT or Robots.Txt as your filename.<br /><br /><b>Step #3: Add Sitemap Location To Robots.txt File</b><br /><br />Now, open up robots.txt at the root of your site. Again, you need access to your web server to do so. So, ask for a web developer to do it for you, if you are not aware how to locate and open up your site’s robots.txt file.<br /><br />To facilitate auto-discovery of your sitemap file through your robots.txt, all you have to do is place a directive with the URL in your robots.txt, as shown in the sample below:<br /><br /><b>Sitemap: http://www.example.com/sitemap.xml</b><br /><br />So, the robots.txt file looks like this:<br /><br /><b>Sitemap: http://www.example.com/sitemap.xml<br />User-agent:*<br />Disallow:</b><br /><br />NOTE: The directive containing the sitemap location can be placed anywhere in the robots.txt file. It is independent of the user-agent line, so it does not matter where it is placed.</span></div>
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<span style="font-family: Verdana,sans-serif;"><br /><b>What If You Have Multiple Sitemaps?</b><br /><br />Every sitemap can contain not more than 50,000 URLs. So in case of a larger site with many URLs, you can create multiple sitemap files. You must list these multiple sitemap file locations in a sitemap index file. The XML format of the sitemap index file is similar to the sitemap file, which means that it is a sitemap of sitemaps.<br /><br />When you have multiple sitemaps, you can either specify your sitemap index file URL in your robots.txt file as shown in the example below:<br /><br /><b>Sitemap: http://www.example.com/sitemap_index.xml<br />User-agent:*<br />Disallow</b><br /><br />Or, you can specify individual URLs of your multiple sitemap files, as shown in the example below:<br /><br /><b>Sitemap: http://www.example.com/sitemap_host1.xml<br />Sitemap: http://www.example.com/sitemap_host2.xml<br />User-agent:*<br />Disallow</b><br /><br />Finally, there is one thing you need to pay attention to when adding the Sitemap directive to the robots.txt file.<br /><br />Generally, it is advised to add the ‘Sitemap’ derivative along with the sitemap URL anywhere in the robots.txt file. But in some cases it has known to give some parsing errors. You can check Google Webmaster Tools for any such errors detected, about a week after you have updated your robots.txt file with your sitemap location.<br /><br />To avoid this error it is recommended that you leave a line space after the sitemap URL.<br /><br />I hope it is pretty clear now on how to create a robots.txt file with a sitemap location. Do it, it will help your website!</span></div>
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<span style="font-family: Verdana,sans-serif;"><b>Source: </b><a href="http://blog.woorank.com/2014/05/how-to-create-a-robots-txt-file-with-sitemap-location/">http://blog.woorank.com/2014/05/how-to-create-a-robots-txt-file-with-sitemap-location/</a></span></div>
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Asheeshhttp://www.blogger.com/profile/02681747214291385868noreply@blogger.com0tag:blogger.com,1999:blog-1186422698862257175.post-46300732106066285922015-01-31T06:00:00.000-08:002015-01-31T06:00:32.911-08:00Use Social Media to Drive Traffic to Your Website<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://www.facebook.com/pages/Goforseoinfo/473763086073780?ref=hl"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8WGCVMqGVmXdUIBjJ1VmA6fubZsGbILRD2pbbjDd_SK4bkIHAcZX_xJuHRZnwXPORFduuSjgzSNoML-xx4OePrjho0PTDMPgAme65yh0nG-aMR3SMaARprpUkGP1Xn2QX2iZYgkHKZLU/s1600/Screen-Shot-2013-10-21-at-2.39.18-PM.png" height="400" width="398" /></a></div>
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<span style="font-family: Verdana, sans-serif;">Did you know you can use social media to drive traffic to your website? Many companies from small to large are using social media to drive traffic to their websites and products. As a part of study made 71% percent of social media users are more likely to purchase from a brand they follow online. Social media is increasing everyday and companies not using social media will be left behind. Finding different ways to promote your website through social media is very crucial to the success of your site. In this post, I will discuss my strategies to driving more traffic to my website using social media. </span></div>
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<span style="font-family: Verdana, sans-serif;">I personally use social media to drive traffic to my website. When using social media a great strategy that brings exposure to my site is engaging with my audience. I share a post and generate online conversation, which helps me engage with my audience and learn more about them. Today as a result of using social media content strategy drives 72% of my traffic. </span></div>
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<span style="font-family: Verdana, sans-serif;">Source: </span><span style="text-align: left;"><span style="font-family: Verdana, sans-serif;"><a href="http://nancybadillo.com/social-marketing-techniques-business/">http://nancybadillo.com/social-marketing-techniques-business/</a></span></span></div>
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Asheeshhttp://www.blogger.com/profile/02681747214291385868noreply@blogger.com0tag:blogger.com,1999:blog-1186422698862257175.post-3793215986009598252014-08-16T00:13:00.004-07:002015-01-21T23:13:50.881-08:00Delete Google Analytics Properties Within Account<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Verdana, sans-serif;">Google recently announced that now users can delete Google Analytics properties within their accounts.</span></div>
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<span style="font-family: Verdana, sans-serif;">Now users can not only choose which properties have to be deleted, they can now even see properties with no views in the UI. This will eliminate the scope of any missing properties or accidental deletes. Thus if an account has zero properties or there is an existing property with no views, you can delete them if you want.</span></div>
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<span style="font-family: Verdana, sans-serif;">For people who don’t know what it means, the data collected by Google Analytics is stored in properties. One account can have multiple properties and one property can have multiple views allowing transformation of the data through filters.</span></div>
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<span style="font-family: Verdana, sans-serif;">In the past users could delete accounts and views but they were not allowed to delete individual properties directly. Now on deleting a property, all the views underneath that property will be deleted as well.</span></div>
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<span style="font-family: Verdana, sans-serif;">If you wish to delete a property, all you need to do is go to the property settings within the admin view and simply click on the delete property link:</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglXUX1O4kUTzJvvdLvm2oyXstRBTyBdQbya7WjyT45J0eagwMAYsQ2Tt-dwURubbwNKQt-J9Rhn24cmwiiPicjynJWpcLUmjSvKXjpCooVylCy7KZ0hino6VND4H6q5F0mTfe6iHz_EwY/s1600/property-deletion.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Verdana, sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglXUX1O4kUTzJvvdLvm2oyXstRBTyBdQbya7WjyT45J0eagwMAYsQ2Tt-dwURubbwNKQt-J9Rhn24cmwiiPicjynJWpcLUmjSvKXjpCooVylCy7KZ0hino6VND4H6q5F0mTfe6iHz_EwY/s1600/property-deletion.png" height="640" width="448" /></span></a></div>
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<span style="font-family: Verdana, sans-serif;">Google explained that this additional flexibility and consistency to users is the first in a series of improvements for managing deletions.</span></div>
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<span style="font-family: Verdana, sans-serif; font-size: x-small;"><a href="http://www.pagetrafficbuzz.com/google-users-delete-google-analytics-properties/19537/">Source: P<span style="text-align: left;">agetrafficbuzz</span></a></span></div>
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Asheeshhttp://www.blogger.com/profile/02681747214291385868noreply@blogger.com1tag:blogger.com,1999:blog-1186422698862257175.post-50605130473566235222014-04-14T06:22:00.001-07:002015-01-21T23:14:08.102-08:00On Page Factors (Lesson - 2)<div dir="ltr" style="text-align: left;" trbidi="on">
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<u><b><span style="font-family: Verdana, sans-serif;">Google Bomb:</span></b></u></div>
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<span style="font-family: Verdana, sans-serif;">The
terms Google bomb and Google washing refer to practices, such as creating large
numbers of links that cause a web page to have a high ranking for searches on
unrelated or off topic keyword phrases, often for comical or satirical
purposes. In contrast, search engine optimization is the practice of improving
the search engine listings of web pages for relevant search terms.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2ITZVQwIuQdm0fvNfsioDM2lAQUUyhsSk_wvhGauHluscO-WOzG93OMB4vU9wWbM-bXi7oBhf-b3Bof-lyL3at35oRcoYT066pEQy3hqBGT4lMa4fxjlF0vzsHCf4sBh-FOV8KNeR8rc/s1600/google+bomb.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Verdana, sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2ITZVQwIuQdm0fvNfsioDM2lAQUUyhsSk_wvhGauHluscO-WOzG93OMB4vU9wWbM-bXi7oBhf-b3Bof-lyL3at35oRcoYT066pEQy3hqBGT4lMa4fxjlF0vzsHCf4sBh-FOV8KNeR8rc/s1600/google+bomb.png" height="241" width="400" /></span></a></div>
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<w:LatentStyles DefLockedState="false" LatentStyleCount="156">
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<b style="mso-bidi-font-weight: normal;"><u>Keyword Stuffing:</u></b> </span></div>
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<w:BreakWrappedTables/>
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<w:LatentStyles DefLockedState="false" LatentStyleCount="156">
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<![endif]--><span style="font-family: Verdana, sans-serif; font-size: 10.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Keyword
stuffing is when someone attempts to manipulate their position in the search
results by concentrating relevant keywords. Search engines can tell when
keywords are abnormally distributed throughout the text or in a website’s meta
tags. If the same keywords follow one another too closely, the search engine
will downgrade the website and it will then appear lower down in search
results.</span></div>
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<w:BreakWrappedTables/>
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</w:Compatibility>
<w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel>
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<span style="font-family: Verdana, sans-serif;"><span style="font-family: Verdana; font-size: 10.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><!--[if gte mso 9]><xml>
<w:LatentStyles DefLockedState="false" LatentStyleCount="156">
</w:LatentStyles>
</xml><![endif]--><!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
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mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:10.0pt;
font-family:"Times New Roman";
mso-ansi-language:#0400;
mso-fareast-language:#0400;
mso-bidi-language:#0400;}
</style>
<![endif]-->
</span><span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><b><u>Queries</u></b><u>:</u><span style="font-family: Verdana; font-size: 10.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"></span></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana, sans-serif; font-size: 10.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><br /></span></div>
<div style="text-align: justify;">
<!--[if gte mso 9]><xml>
<w:WordDocument>
<w:View>Normal</w:View>
<w:Zoom>0</w:Zoom>
<w:PunctuationKerning/>
<w:ValidateAgainstSchemas/>
<w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>
<w:IgnoreMixedContent>false</w:IgnoreMixedContent>
<w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>
<w:Compatibility>
<w:BreakWrappedTables/>
<w:SnapToGridInCell/>
<w:WrapTextWithPunct/>
<w:UseAsianBreakRules/>
<w:DontGrowAutofit/>
</w:Compatibility>
<w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel>
</w:WordDocument>
</xml><![endif]--></div>
<div style="text-align: justify;">
<!--[if gte mso 9]><xml>
<w:LatentStyles DefLockedState="false" LatentStyleCount="156">
</w:LatentStyles>
</xml><![endif]--><!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-parent:"";
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin:0in;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:10.0pt;
font-family:"Times New Roman";
mso-ansi-language:#0400;
mso-fareast-language:#0400;
mso-bidi-language:#0400;}
</style>
<![endif]-->
</div>
<div style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;">The
total number of search queries that returned pages from your site over the
given period.</span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;"><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:View>Normal</w:View>
<w:Zoom>0</w:Zoom>
<w:PunctuationKerning/>
<w:ValidateAgainstSchemas/>
<w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>
<w:IgnoreMixedContent>false</w:IgnoreMixedContent>
<w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>
<w:Compatibility>
<w:BreakWrappedTables/>
<w:SnapToGridInCell/>
<w:WrapTextWithPunct/>
<w:UseAsianBreakRules/>
<w:DontGrowAutofit/>
</w:Compatibility>
<w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel>
</w:WordDocument>
</xml><![endif]--></span></div>
<span style="font-family: Verdana, sans-serif;"><br /></span>
<div style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;"><!--[if gte mso 9]><xml>
<w:LatentStyles DefLockedState="false" LatentStyleCount="156">
</w:LatentStyles>
</xml><![endif]--><!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-parent:"";
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin:0in;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:10.0pt;
font-family:"Times New Roman";
mso-ansi-language:#0400;
mso-fareast-language:#0400;
mso-bidi-language:#0400;}
</style>
<![endif]-->
<b style="mso-bidi-font-weight: normal;"><u>Query list:</u></b><u></u></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;"><u></u><br /></span></div>
<div style="text-align: justify;">
<!--[if gte mso 9]><xml>
<w:WordDocument>
<w:View>Normal</w:View>
<w:Zoom>0</w:Zoom>
<w:PunctuationKerning/>
<w:ValidateAgainstSchemas/>
<w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>
<w:IgnoreMixedContent>false</w:IgnoreMixedContent>
<w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>
<w:Compatibility>
<w:BreakWrappedTables/>
<w:SnapToGridInCell/>
<w:WrapTextWithPunct/>
<w:UseAsianBreakRules/>
<w:DontGrowAutofit/>
</w:Compatibility>
<w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel>
</w:WordDocument>
</xml><![endif]--></div>
<div style="text-align: justify;">
<!--[if gte mso 9]><xml>
<w:LatentStyles DefLockedState="false" LatentStyleCount="156">
</w:LatentStyles>
</xml><![endif]--><!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-parent:"";
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin:0in;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:10.0pt;
font-family:"Times New Roman";
mso-ansi-language:#0400;
mso-fareast-language:#0400;
mso-bidi-language:#0400;}
</style>
<![endif]-->
</div>
<div style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;">Specific
user queries for which your site appeared in search results. Webmaster Tools
shows data for the top 2,000 queries that returned your site at least once or
twice in search results in the selected period. This list reflects any filters
you’ve set (for example, a search query for [flowers] on google.ca is counted
separately from a query for [flowers] on google.com).</span></div>
<span style="font-family: Verdana; font-size: 10.0pt;"></span><br />
<div style="text-align: justify;">
</div>
</div>
Asheeshhttp://www.blogger.com/profile/02681747214291385868noreply@blogger.com0tag:blogger.com,1999:blog-1186422698862257175.post-23074566480268507392013-12-29T21:08:00.001-08:002015-01-21T23:13:39.196-08:00On Page Factors<div dir="ltr" style="text-align: left;" trbidi="on">
<h1>
<span style="font-family: Verdana,sans-serif;"><span style="font-size: x-small;"><span style="color: blue;"></span></span></span></h1>
<span style="font-family: Verdana,sans-serif;"><span style="font-size: x-small;">
</span></span>
<div class="post-header">
</div>
<span style="font-family: Verdana,sans-serif;"><span style="font-size: x-small;">
</span></span>
<div class="post-body">
<div dir="ltr" style="text-align: left;">
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;">Understanding
on page factors for SEO will help you become more appealing to a larger
audience. There are many on page factors that must be done correctly to
optimize your website. When done correctly Search Engine Optimization
will help you increase visibility on search engines. By optimizing your
site, the results will be incredible over time. In this post, I will
discuss the various ways to optimize your post using on page factors for
SEO.<br /><br /><span style="color: blue;"><b> #1. Set A Minimum Word Count</b></span><br /><br />Setting
a minimum word count is important because Google does count it as a
negative factor if it’s to short. Understanding Google’s guidelines is
crucial when creating a post and optimizing it the right way. Google
believes if the article is fewer than 300 words is not quality work.
Any article that is 300 words or less is not written in depth which
equates no value to the topic discuss. Google tends to ignore shorter
length articles. I personally try to write post with at least 500 words
or more.<br /><span style="color: blue;"><b><br /> #2. Focus Keyword</b></span><br /><br />The
focus keyword is the main topic of your post. The post should only
consist of one topic and not multiples topics. The post will be more
appealing not only to search engines but to the human eye. Can you
image reading a post that talk about multiple topics in one post? It
will confuse the reader and also be penalized by Google since the post
does not hold any value.<br /><br /><span style="color: blue;"><b> #3 Meta Description</b></span><br /><br />The
Meta Description tag lets your audience know what the post is all about
and if it contains the information they are searching for. The Meta
Description should employ the description of the post using the focus
keyword and make it compelling for the visitor to click on the link.
The Meta Description should be well thought before just writing
anything. What are you going to say to convince someone to click on
your listing versus choosing from the others? The more compelling your
description, the greater chance to increase click through which has an
effect on the SERPS. The Meta Description will not affect your search
engine rankings but it does impact the SERPS. The Meta Description
should be anywhere between 150-160 characters long.<br /><br /><span style="color: blue;"><b>#4 Focus Keyword Place In The Beginning Of The Post</b></span><br /><br />The
focus keyword should be place in the beginning of the post. I
personally try to include my focus keyword within the first couple of
sentences in the 1st paragraph. Avoid stuffing keywords in attempt to
manipulate your ranking because Google will take notice and penalize
your site. The focus keyword should be added in the first few sentences
because search engines use it as a description in the search results.<br /><span style="color: blue;"><b><br /> #5 Keyword Density</b></span><br /><br />Keyword
density measures the percentage of times a phrase or keyword appears on
a post compare to the total number of words. The keywords you have
chosen should be sprinkle through out the post.<br /><span style="color: blue;"><b><br /> #6 The Images Contain Alt Tags</b></span><br /><br />All
images should contain alt tags with the targeted keyword or phrase. By
optimizing your images it will increase your traffic flow when someone
searches for an image in the search engine. The alt tag gives a
description of the image. Why not take the time to optimize your images
and improve your SEO?<br /><br /><span style="color: blue;"><b> #7 Keywords Appear In Subheadings</b></span><br /><br />The
keyword appearing in subheading is not a major ranking factor but its
beneficial for SEO results. The focus keyword should appear in the
headings because it helps the search engines understand what the page is
all about. The headings are a crucial part of SEO. The heading and
subheading consists of H1 to H6. The heading H1 is the most important.
The focus keyword should be on H1 or H2.<br /><br /> <span style="color: blue;"><b>#8 The Focus Keyword Appears In The URL</b></span><br /><br />The
focus keyword should appear in the URL of the post. The keyword
appearing in the URL essentially describes what the page is all about.<br /><br /><span style="color: blue;"><b> #9 The Post Has 1 Outbound Link</b></span><br /><br />The
post must have at least 1 outbound link. The search engines favor
websites that have outbound links because they are providing value to
the visitor by providing resources they can use.<br />By following this on page factors will help you increase your SEO results.<br /><br />Read more at http://www.bloggingtips.com/2013/12/04/page-factors-seo/#3DlLvwPWKTflP8rW.99</span></div>
</div>
</div>
</div>
Asheeshhttp://www.blogger.com/profile/02681747214291385868noreply@blogger.com1tag:blogger.com,1999:blog-1186422698862257175.post-53734964655703027262013-12-15T22:41:00.002-08:002013-12-15T22:41:59.774-08:00Cloaking<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Cloaking
is a search engine optimization (SEO) technique in which the content presented
to the search engine spider is different from that presented to the user's
browser. This is done by delivering content based on the IP addresses or the
User-Agent HTTP header of the user requesting the page. When a user is
identified as a search engine spider, a server-side script delivers a different
version of the web page, one that contains content not present on the visible
page, or that is present but not searchable. The purpose of cloaking is
sometimes to deceive search engines so they display the page when it would not
otherwise be displayed (black hat SEO).</span><span style="font-family: Verdana; font-size: x-small;"><o:p></o:p></span></div>
</div>
Asheeshhttp://www.blogger.com/profile/02681747214291385868noreply@blogger.com0tag:blogger.com,1999:blog-1186422698862257175.post-85996402842438753982013-12-15T22:39:00.004-08:002013-12-15T22:39:26.083-08:00Link Farm<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">On
the World Wide Web, a link farm is any group of web sites that all hyperlink to
every other site in the group. In graph theoretic terms, a link farm is a
clique. Although some link farms can be created by hand, most are created
through automated programs and services. A link farm is a form of spamming the
index of a search engine (sometimes called spamdexing or spamexing). Other link
exchange systems are designed to allow individual websites to selectively
exchange links with other relevant websites and are not considered a form of
spamdexing.</span></div>
</div>
Asheeshhttp://www.blogger.com/profile/02681747214291385868noreply@blogger.com1tag:blogger.com,1999:blog-1186422698862257175.post-53347471778108139502013-12-08T22:35:00.003-08:002013-12-08T22:39:13.535-08:00What is SEO?<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>Here we are talking about SEO, SEO stands for "Search Engine Optimization".</b><br /><br />This is process of affecting the visibility of a website or a web page and getting traffic from the search engine's free, natural, organic or unpaid search results. SEO is all about targeting different types of results such as image, local search, video search, academic search, news search on all major search engines like Google, Yahoo and Bing. More frequently a site appears in the search results list, the more visitors it will receive from the search engine's users and ranked based on what search engine considers more relevant to the users.</span></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">SEO helps to ensure that a website is visible on the top of the search results and also ensures that the website is accessible by the search engine.<br /><br />In a common scenario, the website ranked high in the search engine results, there is more chances that the website nearly visited by user because this is common that a internet user doesn't click pages to pages of search results, they only visit top 10 website appearing on the search results.<br /><br />SEO is a set of "White Hat" practice according to the webmaster to help a website to achieve a better ranking in search engine results. </span></span></div>
<div style="text-align: justify;">
<br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Here we attached Periodic Table Of SEO Success Factors from Search Engine Land's.</span></span></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://searchengineland.com/seotable"><img alt="http://searchengineland.com/seotable" border="0" height="411" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8SwBLYoH47E4ZxKKFGbwW4XTCvAxfj-89a5yx7sfyTMEVhkQVkIbQjr86-45U61tIzkzNenTU6-GTVPWluSHkLRBj4CJRNyFlm6kOns1opONI3HIgAUCgGXOngx0dTqzGud0T_jMiiLA/s640/SearchEngineLand-Periodic-Table-of-SEO-2013-600x388.png" width="640" /></a></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"> </span></span><br />Read Search Engine Land's Guide To SEO explains the ranking factors in more depth: <a href="http://searchengineland.com/guide/what-is-seo">http://searchengineland.com/guide/what-is-seo</a></span></span></div>
</div>
Asheeshhttp://www.blogger.com/profile/02681747214291385868noreply@blogger.com0